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Title:
The infinite asset: managing brands to build new value
Authors:
Sam Hill & Chris Lederer
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250
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Title:
Internet marketing: strategy, implementation and practice, 3rd edition
Authors:
Dave Chaffey, Fiona Ellis-Chawick, Kevin Johnston & Richard Mayer
Rating:
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250
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Title:
Marketing strategy: relationships, offerings, timing & resource allocation
Authors:
D. Sudharshan
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250
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Title:
Consumer behaviour, 9th edition
Authors:
Leon G. Schiffman & Leslie Lazar Kanuk
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250
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Title:
Marketing management: a contemporary perspective
Authors:
Christian Homburg
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250
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Title:
Contemporary perspectives on strategic market planning
Authors:
Roger A. Kerin, Steven W. Hartley & William Rudelius
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250
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Title:
Marketing strategy
Authors:
Jim Blythe
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251
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Title:
The SILK road to international marketing: profit and passion in global business
Authors:
Tim Ambler & Chris Styles
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251
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Title:
Strategic marketing: creating competitive advantage, 2nd edition
Authors:
Douglas West, John Ford & Essam Ibrahim
Rating:
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251
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Title:
Retail marketing management: principles and practice
Authors:
Helen Goworek & Peter McGoldrick
Rating:
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251
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