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Title:
Consumer behaviour: buying, having and being, 3rd edition
Authors:
Michael R. Solomon
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241
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Title:
Brand spirit: how cause related marketing builds brands
Authors:
Hamish Pringle & Marjorie Thompson
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241
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Global marketing, 4th edition
Authors:
Warren J. Keegan & Mark C. Green
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242
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Title:
Reinventing the brand: can top brands survive the new market realities?
Authors:
Jean-Noel Kapferer
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242
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Title:
Principles of advertising & IMC, 2nd edition
Authors:
Tom Duncan
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242
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Title:
International marketing strategy, 2nd edition
Authors:
Frank Bradley
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242
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Title:
Marketing concepts and strategies, 8th edition
Authors:
Sally Dibb
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242
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Title:
Services marketing: a strategic approach
Authors:
Karen P. Goncalves
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242
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Title:
Competitive positioning: the key to market success
Authors:
Graham J. Hooley & John Saunders
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242
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Title:
Business marketing management: B 2 B, 10th edition
Authors:
Michael D. Hutt & Thomas W. Speh
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243
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