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Title:
Competing through services: strategy and implementation
Authors:
Sandra Vandermerwe
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246
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Title:
Principles of marketing, 12th edition
Authors:
Philip Kotler & Gary Armstrong
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247
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Title:
Consumer behaviour, 3rd edition
Authors:
Leon Schiffman
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247
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Title:
Marketing: origins, concepts, environment
Authors:
Ray Wright
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247
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Title:
Strategic marketing decisions in global markets
Authors:
Isobel Doole & Robin Lowe
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247
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Title:
Internet marketing: building advantage in a networked economy
Authors:
Rafi A. Mohammed
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247
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Title:
Brand leadership
Authors:
David A. Keller & Erich Joachimsthaler
,
David A. Aaker & Erich Joachimsthaler
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247
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Title:
Services marketing: text, cases, and readings, 2nd edition
Authors:
Christopher H. Lovelock
Rating:
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247
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Title:
The omnipowerful brand: America's brand specialist shares his secrets for catapulting your brand to marketing stardom
Authors:
Frank Delano
Rating:
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247
Status:
Title:
Managing brands
Authors:
Sylvie Laforet
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247
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