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Title:
Principles of services marketing
Authors:
Adrian Palmer
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252
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Marketing strategy
Authors:
Jim Blythe
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252
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Title:
Marketing the unknown: developing market strategies for technical innovations
Authors:
Paul Millier
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252
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Contemporary advertising
Authors:
William F. Arens
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252
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Title:
Service management and marketing: managing the moments of truth in service competition
Authors:
Christiaan Gronroos
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252
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New product development: from initial idea to product management
Authors:
Marc A. Annacchino
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252
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Title:
Internet marketing: strategy, implementation and practice, 2nd edition
Authors:
Dave Chaffey
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253
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Title:
Services marketing, 3rd edition
Authors:
Christopher H. Lovelock
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253
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Title:
International marketing, 10th edition
Authors:
Michael R. Czinkota & Ilkka A. Ronkainen
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253
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Title:
Marketing, 5th edition
Authors:
Joel R. Evans & Barry Berman
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253
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