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Title:
Marketing the unknown: developing market strategies for technical innovations
Authors:
Paul Millier
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253
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Contemporary advertising
Authors:
William F. Arens
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253
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Title:
The new strategic brand management: creating and sustaining brand equity long term
Authors:
Jean-Noel Kapferer
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253
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Title:
International marketing strategy, 2nd edition
Authors:
Frank Bradley
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253
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Title:
Marketing management, 12th edition
Authors:
Philip Kotler & Kevin Lane Keller
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254
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Title:
Advertising and integrated brand promotion, 3rd edition
Authors:
Thomas C. O'Guinn, Chris T. Allen & Richard J. Semenik
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254
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Title:
Principles of marketing, 14th edition
Authors:
Philip Kotler & Gary Armstrong
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254
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Title:
Commitment-led marketing: the key to brand profits is in the customer's mind
Authors:
Jan Hofmeyer & Butch Rice
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254
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Title:
Product management, 3rd edition
Authors:
Donald R. Lehmann & Russell S. Winer
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254
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Title:
Strategic marketing: decision making & planning, 3rd edition
Authors:
Peter Reed
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255
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